Friday, December 11, 2009

How To Make The Most of Your Internet Marketing PPC Campaign

What do you want to do, lose $5,000 next month or make $5,000 next month? In the next few minutes I’m going to give you a crash course to make the most of your internet marketing PPC campaign.

Let’s get one thing straight right from the beginning. If you don’t understand, or haven’t run a small PPC campaign, it would be wise to get an education and learn the ropes before moving forward.

There is no other advertising medium that is as powerful as a fine tuned PPC campaign! That’s a fact. In the past a successful marketer would have to spend weeks or months testing ads, copy, offers and conversions before they would find a winning competition. Sometimes just the amount of time would put some people out of business due to the low returns and ongoing expenses.

PPC has changed all of that! You can run a campaign and test it in a matter of days.

Rule #1…Get Focused! You have to know your plan prior to going into war. If you change course half way through you will never get to your end results and the casualties will be catastrophic. This is probably the biggest issue with new marketers. They find a keyword or keyword phrase and stick with it for a few days until they abandon it completely. This is no way to get the results you are after.

You must work diligently and consistently with your chosen Keyword or Keyword phrases. Now, for the sake of this article, I’m going to assume you have done extensive Keyword research and you are competing in an area you know you can win. All good marketers will have extensive Keyword lists, however, they also have just a few that they have found that….

EUREKA moment!!

This is when the game completely changes and your internet marketing PPC campaign is more like an ATM that continues to spit money at you! However, if you’re going into this blind, have done no research and are just going to “throw mud against the wall” to see what sticks, you are going to be the one I mentioned earlier who loses $5,000 next month.

Internet Marketing PPC campaigns are a science. Nobody ever gets lucky; they have simply put the correct pieces of the equation together. This is just like any other game; you must understand the rules before you can become a master. However, when you become a master, you control your own destiny and the number of zeros in your bank account.

Get prepared for PPC domination. Get focused, get clear and make the most of your internet marketing PPC campaign. There’s no better feeling than KNOWING you’re marketing efforts will pay off. I hope this helps you on your Journey. Until Next time, Happy Marketing!

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